New Mexico :: Member Services :: We Card ®

We Card®

The Coalition for Responsible Tobacco Retailing is committed to helping retailers enforce minimum age laws for the purchase of tobacco products. What began as a small training and education program in a few states has blossomed into a nationwide training effort for retailers. We Card has held over 2,000 classroom training sessions in all 50 states in the U.S. and U.S. territories. Nearly 200,000 owners, managers, and frontline employees have been trained, and over 1 million We Card kits have been distributed to retailers nationwide. While most of their materials apply to tobacco law, many of their items also apply to the legal age to purchase alcohol.

To learn more about CRTR, register to take We Card's Free Behind-the-Counter Online Training or order signage, age calculation and training materials, go to

Become a Member

Becoming a member is easy. Please download and fill out the application and fax or mail it back to WPMA.

Calendar of Events

Aug 20 - 22, 2024

2024 New Mexico (NMPMA) Convention
Sandia Resort & Casino
Albuquerque, NM