b'Associate News crack the top 10 for the search term Convenience Store. Conversely, none of the chains that made the top 10 for Convenience Store made it into the top 10 for Gas Station. This illustrates how sensitive Googles search algorithm is to search keywords. Operators should take note of this and create a targeted keyword search strategy, analogous to how websites perform SEO.Why it mattersFoot traffic is perhaps the most important driver of company performance, so mak-ing yourself visible in the increasingly digital world is paramount. Fortunately, few busi-nesses are making the most of Google Maps rankings, so a little extra effort goes a long way towards standing out. We estimate thatincreasing your map pack performance by just 1% will add $2,000 - $10,000 in organic reach value for each state that you operate in. Brands with a larger How to improve your ranking geographic coverage Although Google doesnt publicly release its ranking criteria, multiple market- can expect to see uping firms have published results from their campaigns that give insight intoto a few million in the importance of various factors. In general, the factors can be separated intoorganic reach valuethree primary categories: Proximity, Prominence, Relevance. In the table wefor a successful map explain a bit about each and what you can do to improve them.pack campaign. About:At Minoa, we are fully dedicated to the in-store experience. Our goal is to bring the personaliza-tion and exciting product selection of e-commerce to brick-and mortar retail. We do this by distributing new brands and products for stores on a consignment basis, blended with cutting-edge analytics and a shelf space bidding process. Learn more at joinminoa.com.SWPMA News / Winter 202363'