b'Associate News WE CARD3 REASONS TO PUT2024 AGE-OF-PURCHASE CALENDARS AT EVERY REGISTER11/2022 (edited 11/2023)As 2023 winds down, now is the time to think about preparing your store for the new year.One of the most important things retailers can do to be ready for 2024 is to have We Card Age-of-Purchase Calendars ready at each register. Even if you scan IDs, a page-a-day calendar is important too.Each page of the tear-off calendar serves as a daily reminder and clearly displays todays date along with the date from 21 years ago to help cashiers quickly and easily determine if a customer is old enough to buy age-restricted products. If a customers ID shows they were born after the date on the calendar, then they are too young to make the purchase. THREE REASONS every checkout should havean Age-of-Purchase Calendar on display.1. Its easier than doing the math. The Age-of-Purchase Calendar gives employees a visiblereference point for determining if a customer meets the age re-quirement for tobacco and vapor products. Instead of trying to calculate a customers age during the transaction, the employee can just compare the date-of-birth on the ID to the date on the2. Daily reminders build good habits.calendar. This makes it easier and faster to determine whether they can make the sale. The daily act of tearing off yesterdays page of the calendar is a And if an ID scanner is at the point of sale?The Age-of- physical reminder of how important it is to confirm a customers age before selling tobacco products. Not only does the calendar Purchase Calendar still serves a critical purpose. Retailers tellassist frontline employees in calculating the correct age for a us its a great visual deterrent for underage customers whilelegal tobacco or vaping product sale, but it also serves as a daily also reminding employees of the importance store managementreminder to employees that they need to ask for and checkplaces on denying underage age-restricted product purchase at- IDs. (And if an ID scanning device is being used, make suretempts. Further, the calendar is a great backup tool just in casethe customer matches the photo on the ID.) With the multiplethe scanner doesnt give a clear result. responsibilities retailers have, a friendly and useful dailyreminder is vital.2024 Age-Of-Purchase3. Customers know what to expect.Calendar Age-of-purchase calendars are good reminders, particularly with the recent increase in the legal age to purchase to 21for employees and customers.When customers see the age-to-pur-chase date at the point of sale, they know what to expect when purchasing an age-restricted product. Underage customers who see the daily page-a-day calendar recognize that if they attempt to purchase tobacco or vape products from your store, they will be asked for ID. The calendar is also a handy tool to let under-age customers know why a sale has been denied. Employees can point to the calendar and reinforce the minimum age sales law.The Age-of-Purchase Calendar is an absolute necessity for every retailer. Order your calendars and other 2024 in-store education materials at store.wecard.org.S64 www.wpma.com / Winter 2023'