b"2025Post WPMAEXPO WESTERN STATES LEGISLATION~ Regional UpdateTodd Shaw, 2nd Vice President,Western Petroleum MarketersAssociation, WPMA WPMA's current 2nd Vice PresidentTodd Shaw gave up-to-the-minutelegislative and regulatory updatesfor the western region.NATIONALLEGISLATION~ Federal UpdateRob Underwood, President, EMAEMA President Rob Underwood reviewed up-to-date information on Federal and regulatory issues affecting marketers, convenience store owners, and the petroleum industry.UNLOCKING GENERATIVE AI FOR MARKETING~ Oh, the Things You Can Do With AI Ernie Harker, Branding Expert, Ernburn Ernie Harkers presentation,UnlockingGenerative AI for Marketing, was full of fresh insights and timely relevance. Ernie delivered a creative and informative ses-sion that explored the power of AI-driven marketing strate-gies. His dynamic approach made com-plex concepts easy to follow, providing valuable takeaways for businesses looking to stay ahead in the digital landscape. Ernie Harker is a branding expert and the mastermind behind the transformation of MaverikAdventures First Stopinto a $3 billion high-energy outdoor adventure brand. Now Ernie works to inspire and educate leaders, bringing unparalleled expertise Sand humor to help businesses adapt to an ever-changing marketplace.WPMA News / Spring 202513"