The mission of WPMA is to assist members in increasing their business effectiveness and profitability by:

• Providing resources for education, training, and an exchange of ideas;
• Encouraging a high level of business ethics and a positive image for the industry;
• Encouraging governmental action beneficial to the industry through the active participation of its membership;
• Providing cost effective services for the membership.
• Advising and educating the membership to enable them to run their businesses effectively and profitably.

The following objectives are to support the mission statement:

• Continue to provide the best convention available for those involved in our industry
• Advise and educate the membership to effectively and profitably operate their business
• Provide opportunities for networking
• Promote a positive image and high integrity of the industry
• Be proactive on legislative and regulatory matters through active participation
• Provide cost effective services for members
• Provide for a financially sound organization in order to fund association programs