WPMA News / Spring 2026 
 11
2026 Post WPMAEXPO    
S
AI WITH  
CUSTOMER SERVICE  
~  Countertop Intelligence  
to the Retail Front
Nick Lynch, CEO, Pythia Scorecard
Nick Lynch, CEO of Pythia 
Scorecard, introduced 
attendees to a new 
approach to point-of-sale intelligence. 
His session highlighted how the 
platform analyzes counter interactions 
to uncover service issues, product 
feedback, team morale challenges, 
and missed sales opportunities, giving 
retailers practical insights to improve 
operations, enhance customer experience,  
and drive stronger performance.
FRAUD IS NOT 
JUST A CLAIM, 
IT'S A CRIME
Dean Rhoades,  
1st Vice President,  
Director of Special Projects 
- Risk Management  
Drawing from his expertise in 
risk management, Dean shared 
valuable insights on Fraud is 
not just a claim—it’s a crime. 
Fraud undermines trust, threat-
ens businesses, and harms  
individuals by hiding behind 
deception and false information. 
Whether it occurs in  
insurance, nance, or 
everyday operations, 
fraud carries real legal 
consequences and can 
lead to signicant  
nancial and  
reputable damage. 

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