WPMA News / Spring 2026 11 2026 Post WPMAEXPO S AI WITH CUSTOMER SERVICE ~ Countertop Intelligence to the Retail Front Nick Lynch, CEO, Pythia Scorecard Nick Lynch, CEO of Pythia Scorecard, introduced attendees to a new approach to point-of-sale intelligence. His session highlighted how the platform analyzes counter interactions to uncover service issues, product feedback, team morale challenges, and missed sales opportunities, giving retailers practical insights to improve operations, enhance customer experience, and drive stronger performance. FRAUD IS NOT JUST A CLAIM, IT'S A CRIME Dean Rhoades, 1st Vice President, Director of Special Projects - Risk Management Drawing from his expertise in risk management, Dean shared valuable insights on Fraud is not just a claim—it’s a crime. Fraud undermines trust, threat- ens businesses, and harms individuals by hiding behind deception and false information. Whether it occurs in insurance, nance, or everyday operations, fraud carries real legal consequences and can lead to signicant nancial and reputable damage.
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