WPMA News / Spring 2026 
 69
Associate Member News  
 
Upcoming 2027 WPMAEXPO Presidential
Sponsor & Educational Session Presenter
These articles are for
general information and
risk prevention only and
should not be considered
legal or other expert
advice. The recommenda-
tions herein may help
reduce, but are not
guaranteed to eliminate,
any or all risk of loss.
Examples shown are for
illustrative purposes only.
The information herein
may be subject to, and is
not a substitute for, any
laws or regulations that
may apply. Qualified
counsel should be sought
with questions specific
to your circumstances.
©2026 Federated Mutual
Insurance Company.
April 21, 2026
The SHIELDsm
The SHIELDsm
for Business Owners
● Do You Know the Value of Your Business?
If you were asked today, “What’s the 
value of your business?” would you have 
a confident answer?
For many business owners, determining  
value can feel overwhelming. There are  
multiple methods to consider, like book 
value; adjusted book value; Earnings  
Before Interest, Taxes, Depreciation, and 
Amortization (EBITDA) approaches; sales 
multiples; or capitalized earnings.
The method that works best for you may 
depend on your company’s unique charac-
teristics. While some businesses are assessed 
based on assets and liabilities, others are
driven by cash ow and protability. Deciding 
where to begin is often the hardest part.
Why Should You Know  
Your Business Value?
Understanding your business’ value is a  
critical piece of your planning foundation.  
For many, the business is their largest  
nancial asset. Knowing an estimated value 
is vital for creating a buy-sell agreement, 
planning for retirement, preparing an estate 
plan, or managing ownership transitions in 
the future.
A clear understanding of value helps reduce 
uncertainty and can minimize potential dis-
putes between partners or family members. 
But formal business valuations, while accu-
rate, can be expensive and time consuming.
A Practical Solution
Federated Insurance® offers Value 
EstimatorSM, a service designed to provide 
an informal business valuation. It’s a practical 
starting point that helps frame conversations 
with your attorney, accountant, and trusted 
advisors. Whether you’re considering busi-
ness succession, estate plans, or an exit  
strategy, Value Estimator helps you under-
stand what your business might be worth.
Take the Next Step
To learn more about how Value Estimator  
can support your planning eorts, contact 
your Federated® marketing representative. 
Start building a clearer picture of your 
business’s value today.
Value Estimator provides an informal business value
estimate for general informational purposes and discus-
sion with your professional advisors. It is not a formal ap-
praisal and should not be used for tax, legal, or financial
reporting purposes.

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