WPMA News / Fall 2026	
 7
Association Information 
Welcome—President Annie Marszal
We recently questioned our WPMA 2026–27 President, Annie Marszal,  
of Lahiana Petroleum LLC in Paia, Hawaii, to find out a little more about her.  
Here are her answers to our questions:
How long have you been in business?  
How did the business get started?  
By whom and why? 
My family’s journey in this industry began 
in 1971, when my dad, Ed Marszal, was 
hired by Standard Oil of Ohio as an  
ATLAS TBA representative. His career 
eventually brought him to San Francisco, 
where he met my mom, who was also 
working for Chevron at the time. Ten years 
later, through hard work and an entrepre-
neurial spirit, they had the opportunity to 
become Chevron dealers at a vacant gas 
station in Carmichael, CA. They took a 
chance, and that leap of faith marked the 
beginning of California Retail Manage-
ment. Forty-five years later, our family 
business is still going strong.
In 2002, we expanded to Hawaii with the 
acquisition of three Shell stations on Maui, 
and Lahaina Petroleum was born. Over 
the decades, our family has proudly sold 
Chevron, Shell, 76, BP and Aloha branded 
fuels. I officially joined the company in 
2011. Today, my brother, Adam, and I are 
honored to lead the business as the second 
generation, grateful for the foundation our 
parents built and the opportunities they  
created for our family.
What’s your favorite thing about the  
petroleum business? 
My favorite thing about the petroleum 
business is, and always will be, the people. 
I love building relationships, making con-
nections and sharing ideas with my indus-
try friends. Friendships and community are 
what make this business so special for me. 
Who is your Hero or Mentor? 
Ed Marszal is my superhero. He also 
happens to be my dad. Growing up on 
the east side of Cleveland, he came from 
humble beginnings but always dreamed of 
building something more. He became the 
embodiment of the American Dream, and 
I am incredibly proud of where he started 
and the life he built for our family. Despite 
working long hours to grow the business, 
he always made his family a priority and 
taught us the value of hard work.
Anyone who knows me beyond this  
“spotlight” article knows that my dad 
and I were BFFs. We lost him on March 
21, 2021, just 12 days after I gave birth 
to my firstborn, Little Eddie. It was a 
profound chapter in my life, learning how 
to be a mom while navigating tremendous 
loss. Through it all, one thing has never 
changed: I always strive to make my  
Dad proud.
What aspects of our association would you 
like to work on during your term in office? 
During my term, I would like to focus on 
strengthening connections across our state 
associations and increasing engagement 
among our members. WPMA is stron-
gest when we share ideas, learn from one 
another and speak with a unified voice on 
the issues affecting our industry. I want 
to create new opportunities for members 
across our states to connect and participate 
in ways that bring meaningful value to 
their businesses and support their  
professional growth.
Tell us a little about your family: 
I am very lucky to have a great family 
whose love and support brighten every part 
of my life. My husband, Jason Fass, and I 
were married in 2019 and have two great 
kiddos. Little Eddie, 5, loves baseball, 
climbing, swimming and soccer. His sister, 
Abigail, 4, is my redheaded mini-me. She 
enjoys gymnastics, soccer and thinking  
she knows everything. Yes, they are close 
in age, only 14 months apart. 
Tell us a fact: 
I played Division I women’s water polo at 
UC Berkeley. Go Bears!
Your Favorite Movie: 
I love the old school mafia movies:  
The Godfather and Goodfellas.
continued on page 8

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